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How to Boost your online sales

Online sales

To boost eCommerce sales, you should know who your shoppers are to be able to target them efficiently. That’s where a buyer persona comes in handy. 

A perfect buyer persona is a representation of your ideal customer. It helps businesses to get a clear picture of who they’re marketing to and focus their efforts on creating targeted content that speaks to their client’s goals and challenges.

You can do market research and better understand your target audience. Then align your results with the ideal buyer that your products and services are meant for. So, get to know your audience and your goals to focus on the right shoppers for increased online sales and conversions. Here are some tips you can consider to have a better website.

Mobile first

Before design and marketing strategies are in place, all businesses must decide whether they want to implement a mobile-first approach. With the rapid growth of customers completing a purchase on their mobile devices, more companies are opting for a mobile-first approach. This will also help to increase ROI and customer engagement.

Optimise the loading speed of your site

We all know that time waits for no one, and neither do online customers. Digitrade is built to load fast and this makes shopping fun as customers can interact with other pages on the website easily.  Furthermore, slow loading website pages frustrate customers and the likelihood of them visiting your site again decreases.

Be active on social media

Constantly sharing interesting content on social media with your target audience can help new customers find your store and build loyalty with current customers. By sharing high-quality pictures on social media, customers are likely to click on the links and visit your eCommerce store to buy your products.

Display top sellers and special deals

Consumers love to see what’s selling, so it is also beneficial to have a bestseller’s section where customers can find these products with ease. By showing special deals, it encourages customers to purchase more items they may have not considered before. 

Connect your online store to social media accounts

The social feed extension for Magento 2 allows you to integrate social media accounts, such as, Twitter and Facebook, into your online store. With this said, it’ll be easier for the business and products to get noticed.

Simplify the checkout process to one page

One way to simplify the check-out process is through the One-Step Checkout module. It gathers all complicated default steps to display on one page only. 

To simplify the checkout process, the One-Step Checkout extension combines all complicated steps into one page. Customers can check out and pay quickly for their order through amazing functions:

  • Supports all familiar payment methods and shipping methods
  • Fully compatible with the 3rd-party modules
  • Supports gift wrapping and gift message requests
  • Allows leaving comments and setting delivery time
  • Customizable checkout fields

Digitrade’s B2B / B2C eCommerce Solution is designed on the Magento 2 Platform. It also provides your business with an option to go to market fast with a feature-rich, end-to-end omnichannel experience that can be scaled for hyper-growth and global expansion.

Let’s jump onto a quick call and see which goals we can help your organization reach. Book a demo.

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