Chatbots are a new trend that can help your business grow. Whether you use it for customer support, process automation, or scalability, a chatbot in the eCommerce world is big.
A chatbot is a combination of advanced technologies like artificial intelligence and machine learning. Thus, the result is that AI-powered chatbots become more intelligent.
If we look at chatbots in eCommerce, we can say that it is turning the way customers shop and fostering better shopping experiences. Therefore, the rise of chatbots in eCommerce is tremendous, and we cannot deny that the market size will be larger than ever.
What is a Chatbot?
A messaging platform in virtual agents that can be used to communicate automatically. Thus, this means that you can use it to talk and get an answer automatically. However, this is not the only feature since you can also use it to automate other tasks without human help.
How chatbots can be the biggest asset to eCommerce?
- Greet potential customers and ask if they have a concern regarding anything.
- Keep customers engaged and enhance on-time.
- Remind customers if they have abandoned cart in the past.
- Provide content and products to potential customer according to their interest.
- Provide active customer support.
- Alert about deals and promotions.
As an example, within retail/clothing brands, chatbots can be used for customers to streamline the shopping experience. In addition, the chatbot could be created to ask users about their style or likes, and could offer photo options to choose from. Customers could create their outfits based on their likes.
What are the benefits of chatbots for eCommerce?
Chatbots can be a great asset to any business. Let us take a look at the benefits that chatbots have for eCommerce and why you should incorporate it to your website
Available on mobile as well as web
Nowadays, businesses are serving customers through online services. There is a huge popularity for mobile applications as a lot of customers are always on their mobiles. Similarly, Chatbots can be integrated anywhere, and with both mobile and the web.
Chatbots are virtual humans who are always available for customers. Thus, we can say an automated platform that is always available to solve customers’ concerns. Importantly, chatbots are always at work and ready to help users, and that’s why they can be the best help to anybody looking for a solution at any time, day or night. Therefore, the benefit of integrating to an eCommerce website is a smart idea.
Personalised customer experience
The most important benefit you can consider of chatbots is that it is a personalised customer experience. For instance, any small steps of support or personalized experiences can make your customers happier and more loyal. Furthermore, this can be done with chatbots as you can provide better and quick support whenever your customers want and help them build trust towards your brand.
Pre- and post-purchase support
Many brands do not offer pre-purchase and post-purchase support. Brands that help customers through support are some of the top brands in the world. Therefore, if you are an eCommerce store selling goods or services, make sure you take care of your customer’s every need. Thus, providing support means you care for your customers, which means they will become your lifetime customers, and they trust your brand.
Use chatbots to keep up with the competition!